The answer is clear. The business App will become valuable and a permanent bit of real estate on the Internet and in App stores. Over time this real estate will be downloaded and generate income in more than one way. It could be direct income for your offline business with push notification or indirectly from banner ads, paid apps, in app purchases, nag screens and more screens offered to a third party for Pay for Thousand Impressions or PPM. I will discuss these methods of income in future articles, but for now I want to go on with the value of building a business App and having clients and customers downloading it.
Downloads of your App will create lead generation for business Apps through your App content as a professional or leader in your field or the sale of a popular Niche App for $0.99 cents will give you straight income as well as secondary income through third party methods and direct push notification.
The value of your Mobile App is measured by how much income it has created for you over time. Let us say that you are a Law Firm in the field of immigration law. What is your average fee? I can tell you the price ranges from $4,000 to as high as $12,000 or even more depending on the complexity of the case and the experience of the lawyers and the Law Firm. So, let us use these figures for the value of having a business App for an Immigration Law Firm.
The Law Firm App has been developed. The immigration lawyers have added some great details about immigration law and how to proceed with entry into Canada and its governmental costs. The forms, other pertinent information and time frame expected. The Law Firm is seen as a success and an expert in the field of immigration law. There are pictures of the Law Firm, the lawyers, graphics, directions tabs, tap to call tabs, email us tab and an about us tab. You now market your App with all your multi media campaigns and search engine optimization. The downloads start to flood in. Anyone in an immigration situation is going to want to see what your have to offer for free and some will want to retain you for their immigration issues.
If you get 2,500 down loads and you push notify these downloads twice a week to get a call back response of 0.5%... yes, half a percent, then your could have represented 12.5 clients. Let us say that each client is worth an average of $6,000. The Law Firm's income on these clients is $75,000. Now how much would the Law Firm pay to generate an income of $75,000? 10% could be the finders fee.
But how about owning such Internet real estate built for your Law Firm for $3,000 to $5,000. Yes, the value is there for an Immigration Law Firm to build, own and prosper with a Mobile App.
Monday, May 20, 2013
Friday, May 3, 2013
The Mobile App Evolution
Many of us now have smart phones. Samsung, Apple iPhones, Nokia, Blackberry and so on. We all know the power of our mobile devices. They are not just mobile phones but mini computers. The age of the Mobile App Evolution is here! I like to rant and rave about this. The reason being is that with the world population is going heavy into mobile there has been an opportunity to market to this segment. The smart phone mobile user. Where is your smart phone? I bet no more then arms length from where you are standing or sitting and I would go far to say, close to you in bed at night. I have a Samsung S3 and it is with me everywhere all the time. I use it to access the internet, to play games, to locate my where abouts, to find places and businesses in the area I am at, to do my banking, to text message, to build my online business plan, to listen to music, to engage in social media, to check my phone bill and usage, to check the time and oh...to make a phone call. I can't leave home without it. It is like my house keys and my wallet. I am sure you feel the same way.
We have established that our phones are on us or close at hand at all times. Our smart phones are the best receptors for marketing on the planet. The open rate of a text message is 97% in 5 minutes or less. One has to look at the smart phone to get the message. You got the text from a family, a friend, an opt-in to a coupon or loyalty program or a with "Push Notifications". Humm,... what is Push Notification? Push Notification is a way of being able to multi-task on your smart phone and still receive a message from anyone who you have opt-in to allow the service. This is most likely to be a mobile app which you downloaded on your smart phone. Just as a text message the open/view rate is 97% in minutes. Nothing comes close in any direct marketing open rate.
This kind of marketing is the reason why your business or organisation will have success in spreading the word of what you are doing and what you are offering to get more business. The goal of any business is to increase revenue, reduce costs and develop into something bigger ever year. The saying is so true,... "You have to spend money to make money!" The most successful business offers superior products with a marketing program to bring in customers willing to buy. The most profitable business do all this and more. What is the more? Value add to your products and/or services and stand out above other businesses. Product features could be value added. That would just be product development or purchasing smart to resell. The other end of the product value is the service value. If two car dealers are selling the same car and you want a new car. Who will you buy from? The one who will give you the best service even if the price might be a little higher or the dealership with the lower sticker price with less service? The long term service will have more value than the lower costing car from the other dealer. Value adding can increase the sales for your entire business model.
How can you create economical value added marketing that is not expensive and creates loyalty from your customers? I said it already. You market to mobile devices of your customers. You can do this in two ways. The first is text message marketing of SMS marketing. It works well, but you need a mobile site to be successful with this type marketing campaign. Many sites have flash and servers might be slow. Most mobile users can't see flash and will not wait more than 3 minutes for a site to download. Successful companies like autotrader.ca have all the platforms covered. Autotrader.ca has their main site, a mobile site and a app for download. They know the value of mobile.
Why should you go into a mobile platform for your business site? Google knows! Google has been active in purchasing mobile platforms for advertising and content. The have paid third party companies to get statistical information for this purpose. Google even created a site to demonstrate this value which anyone can put into a bar chart. The site is called Our Mobile Planet check it out.
Yes, mobile is big and growing so fast. This year local searches with a mobile device will surpass local searches done on a computer. What this means for local business is that they need to get on board with mobile site platforms and mobile apps to accommodate the new trend of search queries. The businesses that have web presents and who don't get into the mobile web arena will slowly loose their potential on-line customers.
This is the reason you will want to consider a Mobile App. Why a Mobile App and what are the advantages? Here are the reasons. It is that mobile and smart phones are popular and sales are increasing. The open rate on SMS message or "Push Notification" is 97% in 5 minutes. Your customers will want to opt-in to download the app because you will offer a coupon/discounts and/or loyalty program and your professional knowledge (e-book or info product). In marketing there is something called the 80/20 rule. This rule states that 80% of your customers come in 20% of the time and 20% of your customers come in 80% of the time. The coupon and/or loyalty program will cause your 80% to come in 30% instead of 20%. A business app will increase your customer base through social media, poster, tent card and paper marketing. You can boast to your competitors that you have an app and your app in the Google Play and/or the Apple App Store. Just having an app shows your business success! It means you know what you are doing in regard to mobile marketing. There is call to action (tap tab to call the business) on a mobile app. You can show your business description, about us page, map location, hours of operation, products, menus, order form, opt-in e-mail and best of all “Push Notification”.
It is all to clear that Mobile Apps have a growing place in marketing and business development. Finding the right entry to this market might not be so easy. The cost of programing and time to create the app are the down falls. In my next blog comment I will show how a small business can beat the costs of an expensive app. Business apps are going for $3,000 to $4,000 in today's market. Can a small business owner afford this? What will be the Return on Investment,... is the question to answer? I will discuss the formula in my next article. I will show you where the revenue will come from to justify the cost of a mobile business app. I will then give an example of a Immigration Law Firm App.
We have established that our phones are on us or close at hand at all times. Our smart phones are the best receptors for marketing on the planet. The open rate of a text message is 97% in 5 minutes or less. One has to look at the smart phone to get the message. You got the text from a family, a friend, an opt-in to a coupon or loyalty program or a with "Push Notifications". Humm,... what is Push Notification? Push Notification is a way of being able to multi-task on your smart phone and still receive a message from anyone who you have opt-in to allow the service. This is most likely to be a mobile app which you downloaded on your smart phone. Just as a text message the open/view rate is 97% in minutes. Nothing comes close in any direct marketing open rate.
This kind of marketing is the reason why your business or organisation will have success in spreading the word of what you are doing and what you are offering to get more business. The goal of any business is to increase revenue, reduce costs and develop into something bigger ever year. The saying is so true,... "You have to spend money to make money!" The most successful business offers superior products with a marketing program to bring in customers willing to buy. The most profitable business do all this and more. What is the more? Value add to your products and/or services and stand out above other businesses. Product features could be value added. That would just be product development or purchasing smart to resell. The other end of the product value is the service value. If two car dealers are selling the same car and you want a new car. Who will you buy from? The one who will give you the best service even if the price might be a little higher or the dealership with the lower sticker price with less service? The long term service will have more value than the lower costing car from the other dealer. Value adding can increase the sales for your entire business model.
How can you create economical value added marketing that is not expensive and creates loyalty from your customers? I said it already. You market to mobile devices of your customers. You can do this in two ways. The first is text message marketing of SMS marketing. It works well, but you need a mobile site to be successful with this type marketing campaign. Many sites have flash and servers might be slow. Most mobile users can't see flash and will not wait more than 3 minutes for a site to download. Successful companies like autotrader.ca have all the platforms covered. Autotrader.ca has their main site, a mobile site and a app for download. They know the value of mobile.
Why should you go into a mobile platform for your business site? Google knows! Google has been active in purchasing mobile platforms for advertising and content. The have paid third party companies to get statistical information for this purpose. Google even created a site to demonstrate this value which anyone can put into a bar chart. The site is called Our Mobile Planet check it out.
Yes, mobile is big and growing so fast. This year local searches with a mobile device will surpass local searches done on a computer. What this means for local business is that they need to get on board with mobile site platforms and mobile apps to accommodate the new trend of search queries. The businesses that have web presents and who don't get into the mobile web arena will slowly loose their potential on-line customers.
This is the reason you will want to consider a Mobile App. Why a Mobile App and what are the advantages? Here are the reasons. It is that mobile and smart phones are popular and sales are increasing. The open rate on SMS message or "Push Notification" is 97% in 5 minutes. Your customers will want to opt-in to download the app because you will offer a coupon/discounts and/or loyalty program and your professional knowledge (e-book or info product). In marketing there is something called the 80/20 rule. This rule states that 80% of your customers come in 20% of the time and 20% of your customers come in 80% of the time. The coupon and/or loyalty program will cause your 80% to come in 30% instead of 20%. A business app will increase your customer base through social media, poster, tent card and paper marketing. You can boast to your competitors that you have an app and your app in the Google Play and/or the Apple App Store. Just having an app shows your business success! It means you know what you are doing in regard to mobile marketing. There is call to action (tap tab to call the business) on a mobile app. You can show your business description, about us page, map location, hours of operation, products, menus, order form, opt-in e-mail and best of all “Push Notification”.
It is all to clear that Mobile Apps have a growing place in marketing and business development. Finding the right entry to this market might not be so easy. The cost of programing and time to create the app are the down falls. In my next blog comment I will show how a small business can beat the costs of an expensive app. Business apps are going for $3,000 to $4,000 in today's market. Can a small business owner afford this? What will be the Return on Investment,... is the question to answer? I will discuss the formula in my next article. I will show you where the revenue will come from to justify the cost of a mobile business app. I will then give an example of a Immigration Law Firm App.
Subscribe to:
Posts (Atom)